Non-linear marketing approach
In order to engage complainants, service has shifted from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between EASON and clients. Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, Google search, business listing sites, directory listing and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their experiences, and thoughts and feelings about EASON’s service, hyper-accelerating the diffusion of information.
PPC-Adwords – an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, within the Google ad network to web users.
Business Listing – consistently shows up high in online searches, boosts EASON’s website’s SEO rankings to optimize traffic, posts reviews from clients, and allows EASON to include in user’s profile a printable coupons, special offers, videos, images, opening hours, preferred payment methods, and other meaningful information. Its Analytics function also allows EASON to track who’s searching for the company and what other sites have been visited.
Directory Listing – is a web server function that displays a list of all the files when there is not an index file, such as index.php and default.asp in a specific website directory.
Facebook Pixel – helps EASON track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and re-target to qualified leads—people who have already taken any kind of action on EASON’s website.
SEO – Search engine optimization (SEO) – affecting the online visibility of EASON website in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Social Media Marketing – using social media platforms such facebook and twitter to promote a EASON services.
Schema Data Mark-up Language – using microdata that can use to help search engines parse and understand EASON’s website’s information more effectively.